Uplift Money is a financial wellbeing app designed to help users build their credit score through rent reporting. The app's goal is to encourage consistent user engagement by incorporating a points and rewards system, motivating users to regularly return and track their progress.
Skills Used
User Research, UX Design, UI Design, Interaction Design
Year Started
2022
To sustain engagement, the app featured tools that required users to actively confirm rent payments while tracking their progress, similar to fitness tracking apps. The design was intentionally flexible to accommodate future technologies and features, enabling continuous evolution. A limited-functionality version was initially released to gather real user feedback and identify key pain points.
The app's successful launch showed strong user engagement and measurable improvements in renters' credit scores, laying a solid foundation for future features targeting homeowners. Overall, the app delivered tangible value, fulfilling its goal of improving financial wellness.
Result
To maintain engagement the app included features that required customers to actively confirm their rent payments while displaying the accumulation of successfully reported payments, similar to fitness tracking tools. The design was kept open-ended to accommodate future technologies and features, allowing the app to continuously evolve. An initial version with limited functionality was released to gather real customer feedback to help identify and address pain points effectively.
The successful launch of the app demonstrated high engagement and effective credit score improvements for renters establishing a solid foundation for future homeowner features. The app provided tangible value, fulfilling its mission to enhance financial wellness.